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To develop the highest-quality, most effective product design, R&R engineers focus on the user experience as well as the client’s conceptual input while creatively resolving mechanical, production, and cost issues.
Throughout every product development project, R&R Associates applies the highly effective Six Thinking Hat approach to best conceptualize each stage of the product’s design and execution. Using in sequence the various distinct ways in which the human brain achieves its solutions, this approach incorporates each of the following mental processes: Gathering Data; Tuning in to Emotions; Critical Judgment; Positive Thinking; Generating Novel Ideas; and Considering the “Big Picture” or Overall Goal. The result is a thoroughly-analyzed, accurately-clarified process of product design and marketing that has proven to be remarkably effective.